Message from Government

Design Victoria is the Victorian Government’s comprehensive strategy to grow Victoria’s design sector, backed by a A$15 million funding commitment over four years.

Design is a fundamental building block of innovation, a critical enabler of competitive industries and vital to building liveable, sustainable and cohesive communities.

The Victorian Government has long recognised the importance of design, identifying it as one of Victoria’s strategic capabilities in its 2002 Innovation Statement Victorians. Bright Ideas. Brilliant Future.

Victoria’s design sector is thriving, well recognised and makes an essential contribution to our economic growth. But more can and must be done.

Design Victoria seeks to drive design excellence, create a more globally competitive design sector and encourage design-led growth of Victorian industries.

I encourage you to explore this website and take part in the Design Victoria initiative. Our combined efforts will ensure the design competitiveness of existing and emerging industries, increase the wealth and export capability of Victorian design and showcase our design excellence to the world.


Gavin Jennings MLC

Minister for Innovation
Victorian Government

                        

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Case Studies

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Mountain Goat Beer
Mountain Goat needed a new brand style which appealed to beer drinkers at all levels of the market.
Half A Teaspoon
Six months on: 321 Water has enjoyed widespread media attention since the completion of Design Victoria’s Business Immersion.
KeepCup
Bluebag brought onboard designers CobaltNiche and Southsouthwest to help create and market the KeepCup.

Events

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Experiential Retailing - Through the eyes of the customer
23 March, 2010
Sunbury, Victoria, Australia
Export Lunchbox: Social Media Marketing
1 April, 2010
Melbourne, Victoria, Australia
V21: Meet the New Generation Digital Business Models
15 April, 2010
Melbourne, Victoria, Australia
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A Victorian Government Initiative - Victoria - The Place To BeIn partnership with RMIT University