The True Value of Design

Design Victoria together with Deloitte are proud to present the upcoming webinar: The True Value of Design.

Webinar overview

Design is one of your most important business assets. Join Amanda Gome, founder/publisher of SmartCompany.com.au and Paul Zawa, partner from Minter Ellison as they discuss the various components of design and look at the true value of design in your business.

In this 45 minute interactive webinar you will learn:
• How to value design IP elements such as a trademark
• How to charge for your trademarks
• How to develop watertight contracts to protect your IP
• How protected IP can result in a better sales price

Moderator

Amanda Gome – Publisher, Smart Company

Speaker

Paul Zawa – Partner, Minter Ellison

Webinar details

Tuesday 14 October 2008
2.00 pm to 2.45 pm
Online

Free bookings

RSVP by Monday 13 October 2008
Please click here to register online.

Please direct further enquiries to David McLachlan on +61 3 9925 4186 or events@designvic.com

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Event Details

Event Date

2:00 PM
14 October, 2008

Event Location

Webinar
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Case Studies

Crumpler
Maverick Australian bag company Crumpler regularly wins best stand at trade shows around the world, including this year’s Outdoor Retailer Winter show in the US.

Sustainable Living Fabrics
Sustainable Living Fabrics, based in the Melbourne suburb of Oakleigh, makes furnishing fabrics for commercial interiors. They market their fabrics to architects and interior designers, who will specify SLF fabrics when they present a design to their clients.

Backcare & Seating
What is the true value of your IP, how do you value it and how do you protect it? Kumar Rajaratnam, founder and chief executive of Melbourne-based furniture company Backcare & Seating tells his story.

A Victorian Government Initiative - Victoria - The Place To Be