Seminar overview
What does your brand stand for and do your customers feel what you feel?
Successful brands are more than marketing tools. Sure, brands identify and differentiate, but they also ‘speak’ - powerfully. In this first of three part seminar series (with supporting workshops) from Design Victoria we look at how Brands speak and what Brands say from two perspectives- Authenticity and Tone of Voice.
Authenticity and Tone of Voice are humanlike brand characteristics that make brands believable, likeable, lovable, and consumers- devotees. No matter what market segment you appeal to or whether you are marketing products or services, your brand must speak authentically and powerfully through the integrity of its’ personality.
We invite you to find the voice of your brand by attending this seminar and follow-up workshops with Joe Rogers, MD of Elmwood Australia and Sam Osborn, MD of Principals, Melbourne, two great speakers from two seriously successful design agencies that focus on brand strategy, each taking a position about brand- Sam from the stance of Authenticity and Joe from the perspective of Tone of Voice.
This seminar will be followed at later dates by workshops which will interactively involve you in discovering how to apply strategic qualities to your brand. It is envisaged that you would undertake the seminar and both workshops, as a series, to allow you to capitalise on key inspirations and learnings.
Moderator
Annie Harper, Idea Nation
Keynote speakers
Joe Rogers – Managing Director, Elmwood Australia
Sam Osborn – Managing Director Melbourne, Principals
Who should attend?
This seminar will benefit product and services marketing managers and business owners across all market segments from manufacturing to retail.
Seminar details
Tuesday 21 October 2008
10.00 am – 12.00 pm
Registraion: 9.45 am
Treetops, Melbourne Museum
Nicholson Street, Carlton Gardens
5 minute walk from Parliament Station
Parking is available on site
Light lunch will be provided.
Free bookings
Please RSVP by Friday 17 October 2008
Bookings are essential for catering.
To RSVP please click ‘Register for Event’ below and register your details.
Please direct further enquiries to David McLachlan on +61 3 9925 4195 or events@designvic.com
Workshop details
WORKSHOP 1: 13 November - Tone of Voice with Joe Rogers, Elmwood Australia
Venue and time to be advised
WORKSHOP 2: December 2 - Authenticity with Sam Osborn, Principals
Venue and time to be advised
Related links
Industry Capability Network - www.icn.org.au
Design Institute of Australia - www.dia.org.au
Elmwood Australia - www.elmwood-design.com.au
Principals - www.principals.com.au