The business of eco-design
Why is Design Victoria focusing on eco-design?
Eco-design – or known internationally as ‘design for the environment’ or ‘design for sustainability’, is crucial in moving Victoria towards a more sustainable future.
Design Victoria is partnering with Centre for Design at RMIT University – leaders in eco-design research and Industry professionals to deliver the Design Ready eco-design seminar and workshop series for Victorian small to medium enterprises to impart strategies for the effective integration of environmental considerations into the creation of sustainable products and services.
Seminar overview
Maximising your company's financial return on design and development investment is challenging. With sustainability increasingly influencing business decision-making, it is vital to capitalise on every opportunity to market your business's response to this major change in consumer behaviour in order to provide maximum return.
This seminar will highlight the importance of 'walking the walk' and also 'talking the talk' when it comes to sustainable business practices and initiatives.
The follow-up full day workshop will provide attendees with relevant tools enabling businesses to embrace sustainable practices in their marketing and promotional activities. Presenters will cover topics including:
- How to effectively market green products?
- Avoiding green-washing- ACCC requirements and legal issues
- Labelling, certifications and regulations – What you need to know?
Speakers
Ben Summons – Group Marketing Manager, Foster's Group
Amanda Bodger – Partner, Mallesons Stephen Jaques
Monique McNamara – Director, Up & Up Creative
Seminar details
Thursday 5 March 2009
10.00 am to 12.00 pm
Registration: 9.45 am
Digital Harbour
Ground Floor, Innovation Building
1010 La Trobe Street, Docklands
Free bookings
RSVP by Monday 2 March 2009
Bookings are essential. Please book early as places are limited.
To RSVP please click ‘Register for Event’ below and register your details.
Please direct further enquiries to David McLachlan on +61 3 9925 4195 or events@designvic.com
Privacy
As a registrant of this event you are consenting to join RMIT's Centre for Design mailing list to receive information about their events and activities.
RMIT's Centre for Design respects and treats personal information in accordance with the Privacy Act/Information Privacy Act (Vic). Personal information provided to the Centre for Design will only be used by the Centre for Design staff for the purposes for which it was collected. For the full RMIT privacy policy please visit www.rmit.edu.au/privacy.
Related links
Centre for Design at RMIT University
