Don’t miss the opportunity to engage with some of the most progressive International and Australian architectural, design and construction professionals as they tackle the hottest industry themes as part of the designEX / Form & Function Seminar Series.
8.00 am to 9.30 am – Breakfast Seminar
Thinque Funky – Upgrade Your Thinking in Downgraded Times
Speaker: Anders Sorman-Nilsson
The world has changed. And it's just a little out of whack. Kids are now excelling in 2nd Life but flunking in first life, we've elected a president whose name rhymes with 'Iraq Hussein Osama', and Big Brother is finally off air in Australia. Because of Moore's Law computer power doubles every 18 months, the economy is in a flux, and there is a real sense that the zeitgeist (spirit of our times) is going through a paradigm shift.
The question is; how are your design brains keeping up?
With clients like Apple, MTV, McCann, and Schwarzkopf, Anders Sorman-Nilsson believes that for design brains to stay relevant, be competitive, and gain marketshare in downgraded times, you in fact need to upgrade your thinking.
Are you nervously scratching your head because:
- the thinking that used to make you successful no longer reaps dividends?
- the skills that you excel in are no longer rewarded like they used to be?
- you are seriously worried your business brains are about to be made redundant?
- you are curiously wondering where business is headed in 2009?
- you are confused how to best brand your intellectual capital for success?
- If you answered 'yes' to any of the above, you need to attend Anders' breakfast session.
Cost: $75
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10.00 am to 11.30 am – KEYNOTE SPEAKER
Architecture and Design – Yes is More - A theory of Architectural Evolution
Speaker: Bjarke Ingels (Denmark)
Award winning Architect Bjarke Ingels will give an insight into the world of Global Design and Architecture. Bjarke has gained an international reputation as a member of a new generation of architects that combine shrewd analysis, playful experimentation, social responsibility and humor.
He will give an impression of how designs evolve through excess and selection, and how his Architectural Practice BIG operates like an eco system of ideas. Critical of the cliché of the avant-garde architect as an angry young man rebelling against society, BIG is interested in the idea of adaptation rather than resistance. By saying yes to all the influences of a living society BIG seeks to turn pleasing into a radical agenda, and to change the world through evolution rather than revolution.
Cost: $90
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10.30 am to 12.00 pm – Panel 4
Design Me A Life – The consumer who wants it all
Panel: Zahava Elenberg- Architect at Move-in, Cameron Comer- Interior Designer at Comer & King & Michelle Hopkins- Colourist & Forecaster at Homecard
Ilse Crawford wrote (Vogue Living Nov/ Dec 07)“Design is no longer solely about satisfying a consumer instinct, it is about creating a world which the consumer wants to be part of, where there are multiple layers of thought and atmosphere into which the consumer must interact and bring a part of themselves into the equation”…Design me a life looks at the latest consumer psychographic information that tells us consumers want to have it all, and have it now- a complete and perfect package with me in it. If you would like to delve into the mindset of catering for today’s consumer, then what do you need to consider? This seminar will explore the options from three very different perspectives with architect Zahava Elenberg, interior designer Cameron Comer and colourist and forecaster Michelle Hopkins.
Cost $85.00
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12.30 pm to 1.30 pm – Seminar 4
The Journey of Possibilities – What makes great design?
Presenter: Judy Dymond, one of Australia’s foremost design influencers
There’s nothing about ‘mundane’ that is exciting, yet this is a well worn path taken by designers to feel safe. Great design is about having people fall in love with what they see, touch, even taste, smell or hear. Great design stimulates, arouses and excites in us a gasp of discovery, an awakening of possibility. Great design gives us products and services we can’t get enough of.
Designing with integrity and beauty that’s fit for purpose, adds value to people’s lives and takes them on a journey. A formidable designer, Judy Dymond, has collaborated with many companies such as The Laminex Group, Haymes Paints, Boral and Henley Properties to successfully realise the true potential of their products in developing both individual & collective ranges that are desired by their target markets. Recognised as an influential leader in her field, Judy is frequently quoted in the media for her insights into colour and design.
Cost $65.00
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1.00 pm to 2.30 pm – Panel 5
Vision & Influence – Media publications influence what does and doesn’t make it. Four powerful media personalities interpret the 09/10 trends destined to change the way we design.
Panel: Karen McCartney- Editor of Inside Out, Lisa Green- Editor-in-Chief of Australian House & Garden, Sandy de Beyer- Feature Writer for Burke’s Backyard Magazine and Imogen Naylor- Interior Design Editor of Belle.
MC: John Eussen of Eussen PR Consulting
Australian consumer magazines are a great source of ‘on trend on time’ information, information that feeds the design field and the
creative minds of consumers. Each magazine interprets trends in their own terms and this interactive discussion will exemplify how each publication reflects their own handwriting. John Eussen, a figurehead in the design industry, leads a panel of four leading design editors through a discussion on design trends for 09/10.
Cost $85.00
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2.30 pm to 3.30 pm – Seminar 5
Four Scenarios for 2009 and Beyond
Presenter: Richard Watson- leading Futurist, international writer, preeminent speaker and author of ‘Future Files: A History of the Next 50 Years’.
The urge to interpret what affects the world and second guess the future is compelling. As designers, our need to know about trends ahead of consumers helps us to differentiate our design offer and drives business, that is, if we innovate with what we learn. Richard Watson, Futurist and author of book ‘Future Files: A History of the Next 50 Years’, considers the future and our relationship with objects, technology, materials and each other. Find out what will shape our lives in 2009 and beyond.
Cost $65.00
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4.00 pm to 5.30 pm – Panel 6
How To Rip Off Australian Designers & Get Away With It!
Presenter: Trevor Choy of Choy Lawyers - Winner of Best IP Law Firm in the Australian Law Awards 2005
Eames, Mies and Le Corbusier ‘reproductions’ are widely sold. Could Australian designers and architects be next? This important session, which will include Q&A time, covers:
• Is it easier to copy designers or architects?
• What do copycats need to do to get away with it?
• Who owns intellectual property in plans and designs?
• Which is the bigger risk-staff or clients?
• How tenders can be an effective underhanded way to steal ideas
• What if clients ask you to copy someone else’s work?
• Who are the biggest copycats?
If you don’t want to get ripped off, you can’t afford to miss this seminar. All attendees will receive a complimentary copy of the Design Victoria ‘How To’ kit on Intellectual Property.
Cost $85.00
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4.30 pm to 5.30 pm – Seminar 6
Style, Guts & Stories – Critical approaches to interior design practices
Presenters: Robert Backhouse & Scott Walker of Hassell Architects
HASSELL eschews a “house” style in favour of an inquisitive, explorative and at times experimental approach. That the interior design team speaks more than one design language is at times tormenting, producing fervent debate and discussion. Working across type, scale and location, the team’s workplace, residential and hospitality projects are award winning and widely published. Robert Backhouse and Scott Walker will explore three conceptual threads in the practice of interior design through completed projects and work in progress. These include the AXA Asia Pacific Headquarters in Melbourne’s Docklands, Ross Street residence, Oakley Zurich workplace and showroom, ANZ Learning and Breakout Centre and a hotel in Muscat, Oman.
Cost $65.00
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Details
designEX Seminar Series
30 April to 2 May 2009
Melbourne Convention & Exhibition Centre
Tickets
To book tickets and see the full list of seminar speakers and their biographies visit:
www.designEX.info/seminars
www.formandfunction.com.au/seminars
