agIdeas 2009 Advantage

Design is increasingly recognised internationally as an economic driver for business growth and one of the single most important factors in building economic advantage. Discover how design differentiates, delivering enhanced business performance.

Hear from local and international keynotes including Paul Allen from Australia, Luca Missoni from Italy and Michael Persson from Sweden.

The event will be compared by Gina McColl from BRW.



Paul Allen AUSTRALIA
A dynamic marketer, Paul Allen has consistently delivered top line revenue growth through his consumer insight and innovation. His most recent achievement was establishing the ENVI range of greenhouse-friendly carbon neutral papers.

Luca MissoniLuca MissoniLuca Missoni

Luca Missoni
ITALY
From the renowned Italian fashion brand Missoni, Luca, son of the founders of this family run business, is responsible for the design of the menswear collections.

Michael PerssonMichael PerssonMichael Persson

Michael Persson SWEDEN
Michael has a ten year background in global marketing and communication initiatives with some of the most iconic Scandinavian brands; Scandinavian Airlines, SAS, Absolut Vodka and now Volvo Cars.

Date

Wednesday 6 May 2009, 7:15 am to 10:00 am

Venue

Hamer Hall, The Arts Centre, 100 St. Kilda Road, Melbourne

Prices

$65.00 for AMI members and $75.00 for non members.
Price includes stand-up breakfast, to be served at 7.15am to 8.00am

Tickets

To register online registration (for single registration only) www.ami.org.au
Go to events and Training, State Events, Vic agIdeas Advantage.

Or click here to download the registration form with the names of your guests and return with payment to:
Australian Marketing Institute PO Box 7443, Melbourne, VIC, 3004
OR Fax 1300 131 468

Book

A beautifully designed 300 page book will be given free with your agIdeas Advantage ticket. This will catalogue all speakers presenting at the agIdeas 2009 International Design Week and profile industry resources. The book will be available for collection at Hamer Hall before the start of agIdeas 2009 Advantage.

Payment Details

Visa, Mastercard, Diners and American Express are accepted. We have facilities for EFTPOS. Please make cheques payable to Australian Marketing Institute. A receipt will be issued through email.

Further enquiries

Australian Marketing Institute
Phone 1300737 445
Email agideas@ami.org.au
www.ami.org.au
Go to: Events and Training, State Events Vic, agIdeas 2009 Advantage

Click here for  the full program.

Privacy

The Design Foundation, Design Victoria and The Australian Marketing Institute respect and treat personal information in accordance with the Privacy Act/Information Privacy Act (Vic). Personal or financial information provided for registration of agIdeas Advantage will only be used by the Design Foundation staff for the purposes for which it was collected.

agIdeas

agIdeasagideas 2009 Advantage is presented by the Design Foundation and its chairman, Ken Cato, in association with Design Victoria and the Australian Marketing Institute . The event is part of the agIdeas 2009 International Design Week. Building on its 19 year history agIdeas continues to deliver programs that inspire, provoke, challenge and amaze as it exposes businesses and designers from all related disciplines to the differences within design and that design can make. The agIdeas 2009 program presents a variety of creative industries exploring the foundation of creativity: ideas. Through a series of events we aim to encourage excellence in design and all it can achieve. www.agideas.net

The Australian Marketing Institute

Australian Marketing InstituteThe Australian Marketing Institute (AMI) is the membership body for professional marketers. Its key objectives are to provide representation and professional development for marketers and to advance the practice of marketing as a critical value-adding activity. AMI members benefit from the programs available, from the opportunities for continuing education and development, from the advocacy of the Institute and from sharing ideas and knowledge with fellow professionals. The Australian Marketing Institute also offers the certified Practising Marketer (CPM) Program. CPM is the marketing profession’s performance measure and the industry’s benchmark. www.ami.org.au

Presented in association with Design Victoria and the Australian Marketing Institute, agIdeas Advantage presents case studies that articulate the tangible benefits good design can offer to business.


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Event Details

Event Date

7:15 AM
6 May, 2009

Event Location

Hamer Hall, The Arts Centre. 100 St Kilda Road
Melbourne, Victoria
Australia

Case Studies

View all
Mountain Goat Beer
Mountain Goat needed a new brand style which appealed to beer drinkers at all levels of the market.
Half A Teaspoon
Six months on: 321 Water has enjoyed widespread media attention since the completion of Design Victoria’s Business Immersion.
KeepCup
Bluebag brought onboard designers CobaltNiche and Southsouthwest to help create and market the KeepCup.
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A Victorian Government Initiative - Victoria - The Place To BeIn partnership with RMIT University