Design is increasingly recognised internationally as an economic driver for business growth and one of the single most important factors in building economic advantage. Discover how design differentiates, delivering enhanced business performance.
Hear from local and international keynotes including Paul Allen from Australia, Luca Missoni from Italy and Michael Persson from Sweden.
The event will be compared by Gina McColl from BRW.



Paul Allen AUSTRALIA
A dynamic marketer, Paul Allen has consistently delivered top line revenue growth through his consumer insight and innovation. His most recent achievement was establishing the ENVI range of greenhouse-friendly carbon neutral papers.



Luca Missoni ITALY
From the renowned Italian fashion brand Missoni, Luca, son of the founders of this family run business, is responsible for the design of the menswear collections.



Michael Persson SWEDEN
Michael has a ten year background in global marketing and communication initiatives with some of the most iconic Scandinavian brands; Scandinavian Airlines, SAS, Absolut Vodka and now Volvo Cars.
Date
Wednesday 6 May 2009, 7:15 am to 10:00 am
Venue
Hamer Hall, The Arts Centre, 100 St. Kilda Road, Melbourne
Prices
$65.00 for AMI members and $75.00 for non members.
Price includes stand-up breakfast, to be served at 7.15am to 8.00am
Tickets
To register online registration (for single registration only) www.ami.org.au
Go to events and Training, State Events, Vic agIdeas Advantage.
Or click here to download the registration form with the names of your guests and return with payment to:
Australian Marketing Institute PO Box 7443, Melbourne, VIC, 3004
OR Fax 1300 131 468
Book
A beautifully designed 300 page book will be given free with your agIdeas Advantage ticket. This will catalogue all speakers presenting at the agIdeas 2009 International Design Week and profile industry resources. The book will be available for collection at Hamer Hall before the start of agIdeas 2009 Advantage.
Payment Details
Visa, Mastercard, Diners and American Express are accepted. We have facilities for EFTPOS. Please make cheques payable to Australian Marketing Institute. A receipt will be issued through email.
Further enquiries
Australian Marketing Institute
Phone 1300737 445
Email agideas@ami.org.au
www.ami.org.au
Go to: Events and Training, State Events Vic, agIdeas 2009 Advantage
Click here for the full program.
Privacy
The Design Foundation, Design Victoria and The Australian Marketing Institute respect and treat personal information in accordance with the Privacy Act/Information Privacy Act (Vic). Personal or financial information provided for registration of agIdeas Advantage will only be used by the Design Foundation staff for the purposes for which it was collected.
agIdeas
agideas 2009 Advantage is presented by the Design Foundation and its chairman, Ken Cato, in association with Design Victoria and the Australian Marketing Institute . The event is part of the agIdeas 2009 International Design Week. Building on its 19 year history agIdeas continues to deliver programs that inspire, provoke, challenge and amaze as it exposes businesses and designers from all related disciplines to the differences within design and that design can make. The agIdeas 2009 program presents a variety of creative industries exploring the foundation of creativity: ideas. Through a series of events we aim to encourage excellence in design and all it can achieve. www.agideas.net
The Australian Marketing Institute
The Australian Marketing Institute (AMI) is the membership body for professional marketers. Its key objectives are to provide representation and professional development for marketers and to advance the practice of marketing as a critical value-adding activity. AMI members benefit from the programs available, from the opportunities for continuing education and development, from the advocacy of the Institute and from sharing ideas and knowledge with fellow professionals. The Australian Marketing Institute also offers the certified Practising Marketer (CPM) Program. CPM is the marketing profession’s performance measure and the industry’s benchmark. www.ami.org.au
Presented in association with Design Victoria and the Australian Marketing Institute, agIdeas Advantage presents case studies that articulate the tangible benefits good design can offer to business.