Masterclass with Professor Arturo Dell'Acqua Bellavitis

Overview

Professor Arturo Dell’Acqua Bellavitis will share his expertise and insights through an Italian context, theories, perspectives with examples of Italian design. The program comprises an illustrated lecture, demonstrations, group and individual discussion with Arturo.

The Design Masterclass explores

  • Research to define your product’s consumer profile and psychology
  • Themes
  • Ideas - emotions, sources for inspiration
  • Branding/ marketing
  • Then produce final drawings suitable for manufacture
  • Set a designed vision able to be interpreted by your consumers
  • Build the functions and the efficiency of your product. Consider sustainability (life cycle assessment)
  • Design so your product is able to be flat packed or stacked

Presenter

Professor Arturo Dell’Acqua Bellavitis Milan, Italy
‘08 ISS Institute/Victorian Government Design Fellow

Who should attend?

Those who design/create products

  •  Industrial and product designer
  •  Fashion designer
  • Accessories designer
  • Interior designer or decorator
  • Multidisciplinary designer
  • Textile designer
  • Furniture designer
  • Jewellery designer
  • Craftspeople
  • Designer/maker
  • Ceramicists

Those who manufacture

  • Manufacturers
  • Trades people 
  • Suppliers

Those who educate and train

  • University lecturers 
  • TAFE teachers 
  • Professional associations

Details

Two-Day Masterclass 1
Fri 29 May, 9.30am to 5.00pm
Sat 30 May, 9.00am to 5.00pm

Two-Day Masterclass 2
Repeat of Masterclass 1
Fri 5 June, 9.30am to 5.00pm
Sat 6 June, 9.00am to 5.00pm

Venue

Swinburne University of Technology
Faculty of Design
PA Building, 144 High Street, Prahran
MAP

Tickets

$380 which includes tuition, materials, morning and afternoon refreshments.

Special : 50% discount tickets $190

Design Victoria is providing 50% sponsorship for each participant. 

Please click here to download the registration form and return by post, email or fax to:

ISS Institute, Suite 101, 685 Burke Road, Camberwell 3124
tel 03 9882 0055 fax 03 9882 9866 email issi.ceo@pacific.net.au

Related links

International Specialised Skills Institute – www.issinstitute.org.au


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Event Details

Event Date

9:00 AM
29 May, 2009

Event Location

Swinburne University of Technology, Faculty of Design, PA Building, 144 High Street
Prahran, Victoria
Australia

Case Studies

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Mountain Goat Beer
Mountain Goat needed a new brand style which appealed to beer drinkers at all levels of the market.
Half A Teaspoon
Six months on: 321 Water has enjoyed widespread media attention since the completion of Design Victoria’s Business Immersion.
KeepCup
Bluebag brought onboard designers CobaltNiche and Southsouthwest to help create and market the KeepCup.
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