Design Victoria - Rules of Engagement

Workshop overview

Surviving today's rapidly changing world requires business, product and service development to not only anticipate change, but drive it. A successful brand communicates a powerful position in the market. It is important to continue to build brand recognition, value and positioning to maintain or gain market share.

Design's enabling capabilities are recognised as an effective way to bridge the innovation, research, management and design gap and can be successfully applied to the development and positioning of a brand.

First in a three part series, this workshop will enable participants to apply their business model to assess the effectiveness of their brand's current market positioning. The two follow-on workshops will apply the findings of their brand review and consider the marketing and communications planning process.

Workshop 1 – The Brand Review

A good brand strategically aligns to a future business direction and clearly communicates an organisation’s values. Furthermore, brands that are future-orientated and meet best-practice design principles assist businesses to build competitive advantage.

Facilitator

Robyn Robins – Founder and Principal, Cardinalbrand

What you will learn

How to review your company’s existing brand and positioning with the view of developing a new brand strategy
Methods to improve your understanding of your business - its culture and character
Insights into how your business and brand communicates with customers
Structure a process for determining your position and competitive advantage in the marketplace.

Who should attend?

This workshop will benefit managers and owners of Victorian SME businesses interested in understanding the importance of their brand position within the marketplace and how a successful brand can set you apart from your competitors.

Workshop details

Thursday 25 June 2009
9.00 am – 12.00 pm
Registration: 8.45 am

Gordon Gallery – C Block, Level 1
Gordon Institute of TAFE
Gordon Street, Geelong

This workshop includes tea/coffee on arrival and sandwiches for networking at the end of the presentation.

Free bookings

RSVP by Monday 22 June 2008
Bookings are essential for catering. Please book early as places are limited.

To RSVP please click ‘Register for Event’ below and register your details.

Please direct further enquiries to David McLachlan on +61 3 9925 4195 or events@designvic.com