The Deakins 09 - A Local Car for the Silent Highway

The Deakins 09 banner 

DEAKIN Innovator 02 - ‘A Local Car for the Silent Highway’

Seminar Overview

Richard Canny, Australian expatriate and CEO of Norwegian car company TH!NK presents a compelling demonstration of the business model, innovations in manufacturing and ideas that underpin the highly innovative TH!NKCity electric car.

Canny will explain the TH!NK small-scale ‘low carbon’ production system – designed to be ‘cloned’ across the world, a system geared to produce vehicles that are both modular and made from plastic. As a small but dynamic car manufacturer TH!NK looks towards a future that inverts traditional notions of both the car and the car company, earning them a growing reputation as the car company of the 21st Century.

Canny draws from over 25 years in strategic positions within the car industry to demonstrate the dramatic shifts at play in TH!NK and how climate change might impact on the future of the car.

TH!NK aims to change the way people think about cars, by designing emission free and highly efficient modern-city vehicles to meet consumer needs. TH!NK pioneered the reimagining of the car industry with its first prototype TH!NKCity electric car in 1991.

TH!NK has a production system that inverts the pattern of the large mass-production auto manufacturers; the company utilises innovative material and battery technology to allow a travel range of up to 180km on a single charge; it can operate economically with low production runs suited to a local market; its design allows production plants to be ‘cloned’ wherever there is demand for low-emission vehicles.

TH!NK epitomises the significant transformation of technology and business that is emerging as low-carbon innovators harness creativity to redesign not just the car but the way that vehicles will be built and used. This is a company from a country of less than 5 million people that is set to change the meaning of ‘sustainable mobility’

Speaker

Richard Canny - CEO TH!NK

Seminar details

Free public lecture

Wednesday 22 July 2009
6.30 pm to 8.00 pm

BMW Edge
Federation Square, Melbourne
MAP

Free bookings

Click here to visit the Climate and Innovation website and book online.

Related links

Climate and Innovation - www.climateandinnovation.com.au

More

Click here to download more information on The Deakins 09 Seminar Series.


Page Rating

Your rating:

Event Details

Event Date

6:30 PM
22 July, 2009

Event Location

BMW Edge, Federation Square
Melbourne, Victoria
Australia

Case Studies

View all
Mountain Goat Beer
Mountain Goat needed a new brand style which appealed to beer drinkers at all levels of the market.
Half A Teaspoon
Six months on: 321 Water has enjoyed widespread media attention since the completion of Design Victoria’s Business Immersion.
KeepCup
Bluebag brought onboard designers CobaltNiche and Southsouthwest to help create and market the KeepCup.
© 2007 State Government of Victoria
State of Design | Terms & Conditions | Privacy | Copyright & Trademark Notice
A Victorian Government Initiative - Victoria - The Place To BeIn partnership with RMIT University