Differentiate your business by giving your customers a special experience.
Seminar overview
Consumers are faced with an ever-increasing variety of choice of where to shop. What makes a customer choose to shop in your store over another? What factors will set you apart from the next business?
Price, range, quality, value for money and friendly service are all important considerations, however increasingly savvy customers want to feel good about their shopping experience. Great store design can excite customers, make them feel good about shopping and build brand loyalty.
This seminar will outline the advantages and benefits of designing your store to provide a positive shopping experience for your customers and how you can ultimately generate positive revenue by designing for the customer.
What you will learn
Find out how innovative designers around the world and here in Australia are working with retailers to design a positive shopping experience for customers. Learn how this concept sells the shopping experience to generate store loyalty and increase revenue and the tools designers use to excite customers including:
• Store planning and layout
• Interior design and creating the right look and feel
• Fixture design
• Lighting
• Branding and signage
• Customer communication
• Emerging self service trends
• The role of visual merchandising in store design
Speakers
Roy Tavenor – Managing Principal, Red Design Group Rob Lake – Director, Orex Recruiters
Who should attend?
This seminar will benefit owners and managers of small to medium retail and hospitality businesses looking to stay one step ahead of the competition and increase revenue through positive customer experiences.
Seminar details
Friday 24 July 2009
7.00 am to 9.00 am
Registration: 6.45 am
Berwick Inn Hotel
1 High Street, Berwick
The seminar includes breakfast and networking opportunities.
Free bookings
RSVP by Monday 20 July 2009
Bookings are essential for catering. Please book early as places are limited.
To RSVP please click ‘Register for Event’ below and register your details.
Please direct further enquiries to David McLachlan on +61 3 9925 4195 or events@designvic.com
Related links
Red Design Group –
www.reddesigngroup.com.au Orex Recruiters –
www.orex.com.au
