Seminar overview
More and more companies are talking about website “usability” and “user experience”. In a competitive marketplace, providing a good user experience can be a key advantage. But what is the user experience? Is it really something you can design?
According to Gerry Gaffney, Director, Information & Design you can change the way you design and interact with users, without breaking the bank. In this seminar, Gerry will provide some basic techniques that you can use to understand your customers or users and importantly, how to apply the understanding in designing your products and services.
Paul Tyrrell, Director, RU Waiting will offer the client’s perspective and demonstrate how Gerry helped LinkMe (www.linkme.com.au) gain a better understanding of their users which lead to an improved design and a greater online experience that provided positive returns in revenue and customer loyalty.
What you will learn
- Basic techniques to understand your customer
- How to apply this understanding in designing your online products and services
- Ways in which you can change the way you design and interact with your customers online – without blowing your budget
Speakers
Gerry Gaffney – Director, Information & Design
Paul Tyrell – Director, RU Waiting
Who should attend?
This seminar will benefit owners and managers of small to medium businesses interested in generating increased business profits through positive online user experiences.
Seminar details
Thursday 6 August 2009
6.00 pm to 8.00 pm
Registration: 5.45 am
Whitehorse Centre
397 Whitehorse Road, Nunawading
View map
The seminar includes refreshments and networking opportunities.
Free bookings
RSVP by Monday 3 August 2009
Bookings are essential for catering. Please book early as places are limited.
To RSVP please click ‘Register for Event’ below and register your details.
Please direct further enquiries to David McLachlan on +61 3 9925 4195 or events@designvic.com
Related links
Energise Enterprise – www.business.vic.gov.au/energise
RU Waiting – www.RUwaiting.com
Information & Design – www.infodesign.com.au
Presented in partnership with Victorian Business Centre and held as part of Energise Enterprise 09.
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Energise Enterprise is a small business festival held annually throughout August. It comprises an extensive program of events staged in regional and metropolitan Victoria aimed at providing inspiration, ideas and information on how to start or grow a business.
Energise Enterprise 09 is coordinated by the Victorian Government in collaboration with industry groups, private sector organisations and agencies across all levels of government. |
