Design Thinking: Enhance your business

Breakfast Forum for Business Leaders

Overview

Victorian businesses using design thinking increased profits by 39% more than non-design users over three years.Improve your business instantly with creative thinking and ground-breaking initiatives.

Discover how to identify, harness and action creative opportunities to ensure you deliver responsible financial outcomes, maximise your innovation and meet changing consumer expectations.

Design is a fundamental building block of innovation, a critical enabler of competitive industries and vital to building liveable, sustainable and cohesive communities. This session will showcase how to draw on the power of design to improve competitiveness and drive business growth for Victorian small to medium enterprises.

This forum could be the edge in a tough business market – find out how to think through a creative business process to find new profitable ideas and strategies.

Speakers

Dr Charles Burnette (USA)
Formerly Dean, School of Architecture, University of Texas at Austin, Director of the Graduate Program in Industrial Design at the University of the Arts in Philadelphia, PA, and Chairman of its Industrial Design Department.

Professor MP Ranjan (India)
National Institute of Design, India. Assisting the Indian Government to write a Design Policy. His research has shown that design can influence change in as many as 230 sectors of the Indian economy. A strong advocate for sustainability, he leads the world in design and research in the use of bamboo as a sustainable material.

Details

Tuesday 24 November 2009
7.15 am for 7.30 am start – 8.45 am

Breakfast provided
Coffee and networking until 9.30am
Please indicate any dietary requirements

Davidson Restaurant
Corner Fenwick Street and Little Malop Street
Gordon Institute of TAFE, Geelong
View map

Bookings

RSVP by Tuesday 17 November to Lee Cotter via email lcotter@gordontafe.edu.au or phone 03 5225 0700

Related links

Gordon Institute of TAFE – www.gordontafe.edu.au
Geelong Chamber of Commerce – www.geelongchamber.com.au
Swinburne University of Technology – www.swinburne.edu.au
Victorian Endowment for Science, Knowledge and Innovation – www.veski.com.au

Gordon Institute of TAFE Geelong Chamber of Commerce VESKI Swinburne University of Technology

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Event Details

Event Date

7:30 AM
24 November, 2009

Event Location

Davidson Restaurant, Corner Fenwick Street and Little Malop Street, Gordon Institute of TAFE,
Geelong, Victoria
Australia

Case Studies

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Mountain Goat Beer
Mountain Goat needed a new brand style which appealed to beer drinkers at all levels of the market.
Half A Teaspoon
Six months on: 321 Water has enjoyed widespread media attention since the completion of Design Victoria’s Business Immersion.
KeepCup
Bluebag brought onboard designers CobaltNiche and Southsouthwest to help create and market the KeepCup.
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