Expose Yourself: Designing a media relations strategy

 

Workshop overview

A successful media relations strategy can enhance your businesses image, help connect with your consumers and improve the profile and profitability of your product or service.

This workshop will provide participants with an understanding of the business advantage of a strategic media relations program that is simple to devise and implement.

Content

An Editor's Perspective
What does the design media 'landscape' look like?
What is an editor's role?
What makes a good story?
What mistakes do contributors make?

Developing a Media Strategy
Why use the media?
Which media markets should you be in?
How do you compete in the media and succeed in gaining coverage?
How should you approach the media?
What tools can you use?

What you will learn

• The ability to develop a media relations strategy that can improve the profile and profitability of your product or service
• An understanding of which media markets you should be in and how to succeed in getting coverage in those markets
• An understanding of the most common mistakes people make in dealing with the media and how to avoid them

Facilitators

Doug Weller – Director, Corporate Media Services
Jo Spurling – Editor, Desktop Magazine

Who should attend?

This workshop will benefit owners and managers of small to medium design businesses interested in generating positive media to improve the profile and profitability of your product or service.

Workshop details

Wednesday 10 February 2010
8.00 am to 12.00 pm
Registration: 7.45 am

Gordon Gallery
Corner of Fenwick Street & Gordon Avenue, Geelong
(Opposite the train station)
Click to view map

The seminar includes refreshments and networking opportunities.

Free bookings

RSVP by Monday 8 February 2010
Bookings are essential for catering. Please book early as places are limited.

To RSVP please click ‘Register for Event’ below and register your details.

Please direct further enquiries to David McLachlan on +61 3 9925 4195 or events@designvic.com

Related links

Corporate Media Services – www.corporatemediaservices.com.au
Desktop Magazine – www.desktopmag.com.au
Geelong Chamber of Commerce – www.geelongchamber.com.au
Gordon Institute of TAFE – www.gordontafe.edu.au
Diversitat – www.diversitat.org.au