Seminar overview
Branding can often sound like an ambiguous term. We all know that it refers to your company’s image and identifies who you are and differentiates you from competitors; but what does it really mean to your bottom line?
Hear from Grant Davidson, Managing Director at Davidson Branding as he talks about the value of branding and the fundamental principles required to build a sustainable and successful brand for now and in the future. Discover a new perspective of how businesses can approach branding as well as where branding starts and stops.
Joining Grant is Chris Kenny, Managing Director of Markforce Australia, a full turn key operation specialising in the commercial kitchen sector. Chris will discuss how Markforce has worked closely with Davidson and engaged brand strategy to become one of Australia’s leading commercial kitchen contractors.
What you will learn
- What is branding
- How and why branding works
- How to measure and track your brand awareness
- What successful brand integration looks like
- Pitfalls of not taking your brand seriously
- Practical case studies from Australia and internationally of companies that have invested in their brand and how it has changed their business forever
- The value of brand to your business
Speakers
Grant Davidson – Managing Director, Davidson BrandingChris Kenny – Managing Director, Markforce Commercial Kitchen Specialists
Who should attend?
This seminar will benefit owners and managers of small to medium businesses interested in gaining an understanding of the value of a brand and generating increased business profits through successful branding.
Seminar details
Tuesday 16 February 2010
7.00 am to 9.00 am
Registration: 6.45 am
Doveton Chifley
Corner Doveton Avenue and Princes Highway, Doveton
Click to view mapThe seminar includes breakfast and networking opportunities.
Free bookings
RSVP by Monday 15 February 2010
Bookings are essential for catering. Please book early as places are limited.
To RSVP please click ‘Register for Event’ below and register your details.
Please direct further enquiries to David McLachlan on +61 3 9925 4195 or
events@designvic.com
Related links
Davidson Branding – www.davidsonbranding.comMarkforce Australia –
www.markforce.com.auCity of Casey – www.casey.vic.gov.auPresented in partnership with Casey Business Forum.
To really benefit from this seminar we also encourage you to register for the free workshop to be held on 25 February 2010.
Please click here to register for the workshop.