Ben Summons
Group Marketing Manager Premium Beer
Foster's Group
Ben Summons was appointed as Foster’s Group Marketing Manager Premium Beer in February 2007. Ben is responsible for all marketing activities across Foster’s Premium Domestic beer portfolio, which includes some of Australia’s best known and most iconic brands including the Cascade stable of beers, Crown Lager and Pure Blonde.
Recently, Ben led the Cascade team through the development stages and successful launch of Cascade Green, a 100% carbon offset beer and a first for Foster’s. Cascade Green was accredited by the Federal Government’s Department of Climate Change’s Greenhouse Friendly program and launched in March 2008. After only a short stint in market it gained significant momentum and continues to receive positive feedback and recognition from both consumers and the industry.
Ben’s other successes include leading the team that pioneered the low carb beer segment in Australia. Pure Blonde, the first beer to be marketed as low carb skyrocketed and is one of the fastest growing beers in Australia.
Ben’s marketing career in the beverage industry spans over an impressive nine years, with the majority of that time spent at Foster’s. In addition, Ben has also worked in Marketing at Kraft Foods, where he was responsible for Coffee and in Sales at News Ltd.
Ben holds a Bachelor of Business (Marketing) from Swinburne University of Technology.
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