Speaker Profile
Michael Lelliott
Brand Director, KNOG
Catalyst Design Group
Growing up in an advertising and ragtrade family Michael Lelliott graduated from the VCA, School of Fine arts in 1991. In 1995 Lelliott established a boutique brand agency - FISH. For eight years Lelliott and his team worked with a stable of clients in fashion, music, the arts and manufacturing. After working with Australian brand Crumpler since 1994, Michael accepted a full time role in Europe as Creative Director for Crumpler in 2003.
In mid 2006 Lelliott took on the role of Brand Director for KNOG, a project of Catalyst Design Group. KNOG, a cycling inspired urban accessory brand is establishing a strong international market presence in the high growth cycling industry.
Lelliott has contributed to KNOG’s innovative products, establishing a strong brand profile while proactively increasing the bottom line results. KNOG products are now sold through 37 distributors in 32 countries. KNOG’s hi-powered LED bike lamp – The Gator 605 – won the overall 2007 Australian Design Award and was awarded a 2007 European silver IF award. KNOG will be opening its first retail concept store on Chapel Street, Melbourne in March 2008.