Sam Osborn
Managing Director, Melbourne
Principals
Sam leads the business and team in Melbourne. With a background in marketing management and brand strategy, Sam brings a unique mix of client and consulting experience to Principals. Since joining in January 2008,he’s worked on a range of existing and new client projects.
His clients include NAB, Coles, CGU and the Alannah and Madeline Foundation.
As CEO and a founding director of the Australian arm of global brand consultancy Interbrand, Sam has worked with many leading national and international brands. In Australia, these include ANZ, BlueScope, Cadbury Schweppes, GE Money, Fonterra, McDonalds, Telstra, Toyota and Tourism NZ. He has also held senior marketing roles with the RACV and NAB. When not advising on brands he is talking about brands at conferences, client events and in the media.
About Principals
Principals is a brand consultancy with offices in Melbourne and Sydney that specialises in brand strategy, design and identity management. Principals helps its clients build unique brand positionings, to make brands visually arresting and to make brands work seamlessly across all media. Principals’ clients include NAB, MLC, NRMA Motoring & Services, Kaplan, Weight Watchers, Bionic Ear Institute, QBE, CHEP (Brambles), Taylors Wines and University of Newcastle. Creating a genuine alignment between a brand’s external promise and an organisation’s capacity to deliver upon it is a key focal point of Principals’ work.
Related link
Principals - www.principals.com.au