Simone LeAmon
Creative Director Planex and Founder OS Initiative
Simone LeAmon is a designer and contemporary artist. She belongs to a new wave of Australian creatives who are receiving international recognition for dynamic product designs imbued with cultural meaning. Simone’s inclusion in the 2007 publication & Fork by Phaidon Press identified her as one of the world’s most exciting up-and-coming designers.
Commencing her career in the contemporary arts Simone has worked with a variety of media in a solo capacity including drawing, painting, sculpture, performance and digital media. A significant contribution to Simone’s training was time spent between 1996-8 at Workshop 3000 working for Australian design luminary Susan Cohn. In the years to follow Simone was a partner in n+1 equals interdisciplinary studio in Melbourne and received a Master of Design in industrial design from RMIT University (2004).
Simone has developed product designs and concepts for lighting, furniture, interior accessories, graphics, motorcycle apparel, fashion and jewellery. Her long-fascination with the machismo of moto culture, the transference of desire and passion for products that tell a story through process and material have been central to Simone’s practice. All the work developed draws on her expansive erudition in the visual arts, product design and critical theory.
Simone’s art and design work has featured in publications and exhibitions in Australia and internationally since 1993, recent exhibitions include; Freestyle: New Australian design for living, Milan Trienale, Design in the Fast Lane, 2007 FORMULA 1™ ING Australian Grand Prix and Anytime Soon. Australia, 1000 Eventi Milan.
Simone is the founding director of O.S INITIATIVE, a company that reflects the full diversity of her creative practice. An interdisciplinary design and creative strategy house based in Melbourne O.S INITIATIVE pursues a program of in-house design projects and delivers design and creative strategies for clients in manufacturing, design, publishing and events. Passionate about fostering creative dialogues O.S INITIATIVE draws on the sense of place, wit and sustainability concerns that are integral to our daily lives.
Simone is the Creative Director for Planex, Australia’s leading high-design manufacturer of office storage and accessories and holds the position of Oluce Design Ambassador for Australasia, representing one of the most historic names in Italian lighting design and manufacture.
Related links
Planex
OS Initiative