Simulations on Tap
Simulated Training Systems is one of Australia's leading providers of interactive, simulation-based training modules (often dubbed ‘edutainment’). Their latest industry-leading 3D simulation for vocational training allows companies to recreate the specific conditions in their workplaces, vastly improving the training they can offer their staff.
Simulated Training Systems needed to promote the benefits of this complex new product in a clear and simple manner to potential clients in the workplace and safety training industry. The company had a stand at the ‘Safety in Action’ tradeshow (Melbourne, 29 April – 1 May 2008), but didn’t have a brand image or printed marketing collateral to accompany their presentation.
Enter Creative on Tap. This Melbourne-based design company had extensive experience in developing identities (via logo design and corporate ID), visibility (through packaging, signage and displays), marketing strategies and marketing materials (catalogues, brochures and advertising material). They introduced Simulated Training Systems to Design Victoria’s Business Immersion Program and a successful creative partnership was born.
It was clear that clients who used video and classroom training would need to make a leap in perception to understand Simulated Training Systems’ product offering. And prospective clients needed a marketing toolkit that required no further input from Simulated Training Systems sales representatives. The toolkit also had to make clear to clients that Simulated Training Systems created customised 3D immersive environments, not CAD (computer-aided design) software.
Despite a tight eight-week deadline, Simulated Training Systems went from having no effective promotional material to possessing a professionally designed brand image and a fully equipped communications toolkit. The company was surprised and excited to learn that quality design (expressed in static print-based media) could successfully communicate the benefits of a dynamic, interactive product.
At the tradeshow, Simulated Training Systems provided prospective clients with an easy to understand presentation and developed a number of new sales leads. In addition, its new marketing collateral assisted sales staff in future promotional activity. They experienced a boost in productivity because staff were now equipped with visual and printed aids to speed the sales process.
The Business Immersion was highly successful because the process put to best use Simulated Training Systems’ industry knowledge and Creative on Tap’s marketing and design skills. Both companies viewed Design Victoria’s facilitator as integral to the project’s development and were deeply satisfied that a professional result was achieved against the background of a high-pressure timeline.
Creative on Tap said it was thrilled to see Simulated Training Systems’ positive reaction to the finished art and the overall project. The designer said that delivery was the most satisfying moment of the project, ‘seeing the actual exhibition stand come together in relation to its competitors in neighbouring stalls’. For Simulated Training Systems, their greatest satisfaction was ‘seeing prospective clients pick up our brochure and understand right away who we are and what we do’.
Facts at a glance
Challenge
To create for Simulated Training Systems a suite of print-based sales and marketing collateral to promote their new interactive product at a major industry tradeshow.
Solution
Develop a comprehensive corporate sales toolbox, including signage, brochures, FAQ sheets, CDs, posters and other collateral for the Safety in Action tradeshow.
Outcome
At a cost of $20,000 (approx.), Simulated Training Systems presented a highly visible and easy to understand marketing toolbox at the Safety in Action tradeshow (Melbourne, 29 April – 1 May 2008). The professional presentation effectively presented Simulated Training Systems’ brand and provided a simple introduction to the process of implementing their new product offering.
Click here to download the full Simulated Training Systems case study.
Related Links
Simulated Training Systems - www.simulatedtrainingsystems.com
Creative on Tap - www.creativeontap.com.au
27 June 2008