Hot Topics

These pages provide a platform for academics, design and industry leaders to raise key issues and topics for debate. Discussion will canvas issues facing design, industry and policy makers in areas such as use of design and design and sustainability, design and the economy and community wellbeing.

Beware free riders
As a graphic designer, you expect to be paid for the work you do for clients and agencies. Payment disputes often arise when copyright and written contracts are afterthoughts to a design project. It pays to understand and protect your rights by acting early.  More
Design Thinking
Design-led thinking can transform the way businesses develop products and services. Tim Brown explains how increasingly more companies are embracing design for competitive advantage  More
Guerilla Warfare
As the senior visual designer and concept artist at Amsterdam-based game development studio Guerrilla Games, Roland Ijzermans maps parallel universes and charts visually arresting cinematic backdrops.  More
The Real McCoy vs. Copy Cat Acts
Take your pre-existing ideas about intellectual property protection out of the too hard basket. You can protect your designs if you know what you’re doing – and you do it right first time around.  More
Springboard
Seventeen Australian designers across numerous design fields have been selected for Stage Two of the Springboard: Entrepreneurship for Designers program.  More
Find your way to 'To Three'
What do you get when you put an environmental graphic designer together with a feast of rich, international case studies?  More
New Retail Report
Although Melbourne is well-known as a shopping destination with its winding laneways and charming arcades, speakers at Design Victoria’s recent seminar shared fresh insight into some of the innovative retail experiences on offer in Melbourne and overseas.  More
How Ab Sees Design
Whether through nature or nurture, design is certainly elemental in Ab Rogers’ stock in trade.  More
Eco-Design for Designers
Eco-design is not a future phenomenon - it is here now. The eco-design seminars and workshop series imparts strategies for the effective integration of environmental considerations into design and manufacturing. Register now!  More
The Business of Eco-Design
Sustainability is the key driving force transforming the global design and manufacturing landscape. The eco-design series addresses the fundamental issues of what sustainable design encompasses and identifies the driving forces behind this major market shift. Register now!  More
Dressed for Success
You’ve registered a trade mark so you’re covered if a competitor copies your creative ideas and designs, right? Not necessarily. Have you thought about registering your designs? And what about patent protection and copyright?  More
Ahead of the Games
In the run-up to the 2008 Olympic Games all eyes are focused on Beijing, and the visual identities devised and designed by Professor Min Wang, and his team.  More
2008 Premier's Design Awards Virtual Pavillion
Set up in the ‘virtual’ space on your computer, the amazing ‘Virtual Pavilion’ will guide you through the award winning entries of the prestigious Premier’s Design Marks as part of the State of Design Festival 2008.  More
The Changing Face of Retail
Within an architectural and design context, the Melbourne Retail Strategy seeks to establish partnerships to explore opportunities to create retail-driven landmarks within the city.  More
Fast Starters — Fostering Design & Innovation
To tap into the mindset of the top 100 Fast Growth Start Up companies, download Professor Kosmas Smyrnios’ research paper “2008 Fast Starters: Adoption of and barriers to the Application of Design”.  More
Design Gets Down to Business
AGIdeas ‘Advantage’ Business Breakfast presented case studies and guest speakers that articulated the tangible benefits good design can offer to business, building links between design and business communities.  More
Jeremy Moon — AGIdeas Review
At just 25 years of age, Jeremy Moon founded the company that has become New Zealand’s leading outdoor clothing producer and exporter.  More
Richard Seymour — AGIdeas Review
Richard Seymour is one of Europe’s best-known product designers. Founding their award-winning design consultancy in 1984, Seymour and partner Dick Powell have built Seymour Powell into one of the most powerful ‘change engines’ in the design business.  More
Professor Min Wang — AGIdeas Review
Professor Min Wang is Dean of the School of Design at the Central Academy of Fine Arts (CAFA), one of China’s most prestigious art schools and is Design Director for the Beijing 2008 Olympic Games Committee.  More
Trevor Choy — IP Case Study
It isn't easy to hang on to copyright ownership - clients will often insist that it is given immediately to them for free. In the last 14 years that Trevor Choy has been involved with the design community, he has worked with designers on a few strategies that can sometimes help a designer retain copyright.  More
SeyMour Ideas
Behind the expansive, original thinking and creative ingenuity of Richard Seymour is a profound design common sensibility.  More
Culture Klatsch
Still fuelled by the feather-ruffling politics, creativity and collaborative adrenaline of its core members, multidisciplinary pioneers Chicks on Speed, take their self-proclaimed ‘project’ to new highs.  More
Growth by Design
Find out the seven key design applications featured in BRW 2008 Fast Starters Flagship Edition from interviewing the 100 fastest growing start-up companies.  More
Ideas to Inc.
The award-winning business Cato Purnell Partners has experienced extraordinary success with offices in four continents around the world. Regardless of culture or context, it seems that design distinction speaks a universal language.  More
Law and Design: Do you use protection?
Trevor Choy, a Leading Lawyer for Australian Intellectual Property, presents us with a current example of some of the challenges faced in protecting corporate identities.  More
Championing Design — Sir George Cox
When Britain’s Treasury commissioned Sir George Cox to lead an examination into creativity in business, it did not anticipate the findings the crusading knight would ultimately table.  More
Designing for a Sustainable Future
Designers can make a significant contribution to the challenge of climate change, says Professor Chris Ryan of the Victorian Eco-Innovation Lab (VEIL).  More

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Case Studies

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The City of Greater Bendigo
The City of Greater Bendigo engaged Elmwood Design to help capture the needs and direction of the city in a new place-based brand.
Simulated Training Systems
Simulated Training Systems is a leading provider of interactive, simulation-based training modules. Supported by the Design Victoria Business Immersions program, they worked with designers Creative on Tap to help promote the benefits of this complex new product.
Melbourne Writers Festival
A new CEO and a partnership with Elmwood Design have reinvigorated the Melbourne Writers Festival — held annually in August, you might just want to pencil it in!

Events

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Marketing ‘Greener’ Products Seminar
5 March, 2009
Docklands, Victoria, Australia
Marketing ‘Greener’ Products Workshop
1 April, 2009
Melbourne, Victoria, Australia
Communicating Eco-Design — Staying on top of the market
5 May, 2009
Melbourne, Victoria, Australia
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