Design Victoria is calling on design, business and academic leaders and professionals to submit their perspectives as to Why Design? A powerful question to bring to the forefront the importance of design in shaping Victoria’s future.
Design fosters a culture of innovation and creativity not only in business through the development, presentation and branding of products processes or services but it also touches and enhances Victorian’s lives through enriching cultural and social experiences, uniquely shaping Victoria’s future as an enjoyable, creative, vibrant and sustainable place to live, work, play and visit.
Michele Azzopardi, Director Design Victoria
Design Victoria welcomes your perspective as to Why Design? Click here to download submission guidelines.
Submit your response to anna.falk@designvic.com.
Paul Bennett
Design is the ultimate combination of optimism and pragmatism...
More Simon Lockrey
Design will be required to play a central role in reducing environmental impact of products and services.
More Mark Saba
Design can shape and shift perception, dictate culture and influence decisions.
More Jo Spurling
Look around you – and whether you know it or not – design is everywhere.
More Jefferson Harcourt
Design has no limit, and indeed as humanity
evolves, so too does the power of design
and the wealth it creates.
More Dr Charles Burnette
Design thinking adds to purposeful thoughts, the goal of changing problematic situations into preferred ones.
More Cameron Hines
Before re-branding our packaging looked tired and no longer represented where the company was at.
More James Tuckerman
When design professionals and business builders can align function with design world beating innovation is the result.
More Abigail Forsyth
Engaging design professionals was critical to the appeal, functionality and sustainability of the KeepCup.
More Craig Reardon
As far as the online world is concerned, design is critical for much more than the aesthetic.
More Soumitri Varadarajan
To make the world a better place by designing new services and products. To imagine scenarios of the ways the world could be and then to go on to realise the ideas.
More John Fidler
The Danes have accepted that design is key to their national prosperity and now it’s imbued through their culture.
More Adrian Spencer
We add a lot of value through design. And use it to distinguish ourselves from the rest of the field. It’s our secret weapon.
More Gretha Oost
Great design and an unusual approach can drive environmental change.
More Ralph Horne
The challenge facing humanity is not as much about designing how to make sustainable products, but about designing how to unmake unsustainable ones.
More Sophie Hopkins
Design allows us to engage with customers, drive publicity and create a stronger outcome that might otherwise have been achieved.
More Richard Henderson
The cheapest form of investment for stronger growth, increased profits and a better future is through design.
More Scott Heinrich
To design is to shape culture, to heighten our sensitivities, and most importantly, to imagine and fulfil our Utopian ideals.
More Paul Charlwood
Industrial designers can bring a unique perspective, providing a balance between emotion and practical needs.
More Arna Ionescu
A design shouldn't tell someone what to do. It should support what someone is already doing.
More Jose Colucci
Everything you see around you that is not nature or a natural process is designed.
More Paul Allen
If every social and economic issue is a business opportunity, then design must be considered in terms of sustainability
More Luca Missoni
From my experience I learned that quality comes before anything and if you don’t like it you don’t do it.
More Paul Garbett
Design is concerned with making things better, easier more beautiful, more functional, more ordered.
More Richard Hoare
Designers need to do design, it’s a creative urge. We can't help it.
More Garson Yu
Design affects our life and our life changes design.
More Mark Landini
Because someone had to invent the wheel. The rest is just packaging.
More Stephen Banham
Be it man made or born of nature, things always have an underlying design.
More Kate Cullity
All human made elements or interventions are designed (or marked) either consciously or unconsciously.
More Professor Chris Ryan
The role and practice of Design for Sustainability (ecodesign) is on the edge of a major transformation.
More Lisa Vincitorio
Design is the practice of creativity and provides the opportunity to enhance the way we live.
More Karen Webster
True design celebrates the artisan skills of fashion enabling it to be an investment, intelligent, considered and valuable.
More Nancy Bugeja
Design because it can influence an opinion and enhance a point of view. It can be beautiful, simple, practical or fashionable. It can provide function and purpose. It pays the rent, it feeds us... with inspiration.
More Ross Gardam
Why design. . . . . ? I’m not sure that we have had, or do have, a choice. Design is intrinsically linked with the opportunity to change the way we live.
More Jim Antonopoulos
Great design is storytelling at its finest; it is insightful, sincere and evokes emotion and change - design is at the centre of the user experience and it is the designer's responsibility to make the experience remarkable for both the client and their audience.
More Michael Chijoff
We are by nature inquisitive beings. We all seek to experience something new, to challenge ourselves and those around us. Design is the tool that allows this to happen.
More Steven Cornwell
Design impacts the way we live our lives. The better the quality of design, the better our quality of life. It just so happens that some of Australia's leading designers reside in Victoria.
More Mark Watson
Design is seeing.
Seeing in the physiological sense.
Seeing in the epistemological sense.
Seeing in the ontological sense.
More Jonathan Price
Love it or hate it, we live in an age where our media diet is as important to our wellbeing as what we put in our mouths. Design exists to bring ideas, both complex and simple, into this thriving social realm.
More Kel Dummett
In case you haven’t noticed, there is a sustainability revolution going on and designers are in the box seat to lead this revolution.
More Monique McNamara
With a values-based approach we achieve results through the design process and across the overall campaign, which really adds value to our client’s businesses. Strategically it makes good business sense.
More Kate Rhodes
Design can be everything and nothing. But the thing about design is that it’s almost always about something other than design. Politics. Music. Shelter. Nature.
More Min Wang
‘Why design?’ is a question that, as designers, we are always asking ourselves. I think design is to make people’s lives better and to give people a better living experience. That is what design is about.
More Grace Camobreco
Our philosophy is that good design demands attention and has a purpose. The right design at the right time can propel a brand into the spotlight, engage with its audience and define the difference between the bland and the extraordinary.
More Mia Klitsas
Design can create needs, trends and foster new innovations
which, with today's marketplace becoming increasingly cluttered with
consumer goods, can be very refreshing to see.
More Joe Pascoe
So, is there a difference between craft and design, and what do you think of the idea of craft as the soul of design? For me it works, but maybe not for you. For me it’s a proposition that argues that design without some craft in it is soulless.
More Amanda Gome
Design, especially on the internet, conveys instantly and subliminally, a message about who and what you are.
More Trevor Choy
Want a competitive advantage that is protected by the law? Design is one. Improve the design of your products, protect the result correctly, and nobody can copy without risking litigation.
More Russell Kennedy
In 1995 the Australian Federal Government commissioned a report, which identified a need to develop a strategic role for design as a matter of urgency. In 2008 Australia still does not have a national design policy.
More Ben Kelly
Design makes people feel something, and when people feel something they usually do something!
More Michael Bond
Design is important from both an aesthetic and functional point of view. It promotes best practice manufacturing and facilitates business growth.
More Alec Law
to challenge the status quo.
to make better things, to make things better.
More Michele Azzopardi
Design fosters a culture of innovation and creativity not only in business but through enriching cultural and social experiences.
More Andrew Hoyne
Design has the ability to communicate intangibles, thereby influencing attitudes, behaviour and involvement among consumers.
More John Gertsakis
To design is to be curious and human. To be a designer – in the broadest sense – is to be a catalyst for positive change.
More Michaela Webb
Design can change the way we live. We began designing a very long time ago. Today, designers across a range of disciplines continue to shape the way people live.
More Andrew Ashton
The people who get design, are people that are connected with their audiences, people that know how to connect people with ideas and services.
More Richard Blythe
Designing is an act of play, of experimentation and of taking something the way it is and making it into something new.
More Rob Adams
To design good cities we need to design good streets – streets for people.
More Simon Goodrich
It is a great time to be involved in design, technology has made the tools of design easier for people to create and distribute their work.
More Steve Martinuzzo
Far from being exclusive and adding cost, design can also be used to revive commodity products, reduce manufacturing cost, increase margins, reposition brands or solve problems.
More Tony Quick
The engineering design process is at the root of the value created in manufacturing; growth does not make sense without a solid design capability at the core.
More