Why Design?
As a new product with a global market - engaging design professionals was critical to the appeal, functionality and sustainability of the KeepCup. For all its green credentials - people reuse the KeepCup because they love it - it's colour, it's shape and what the brand stands for. Professional design embeds these intangibles in every experience of your product.
Abigail Forsyth
Director, BlueBag
Related Links
KeepCup – www.keepcup.com.au
BlueBag – www.bluebag.com.au
More
Click here to read the KeepCup case study.
14 January 2010