Why Design?
When we started SmartCompany.com.au, the hardest element was not raising the money nor negotiating the shareholders agreement. It was getting the design right. We knew that this was crucial to our success. Design, especially on the internet, conveys instantly and subliminally, a message about who and what you are. As we become a more visual society, people not only expect high quality design and branding but expect the design to reflect the values and the value proposition of the business.
It took months of working with a professional designer and testing the concepts on the market before we felt we had the right, look, feel and tone. Design is the starting point for any company.
Amanda Gome
Founder/publisher, SmartCompany.com.au
Related Links
Smart Company — www.smartcompany.com.au
29 July 2008