Why Design?
People get design, or they don’t. When one analyses modern life, it is no surprise that design surrounds our past, present and future. We bump into, read it, use it and mostly take it for granted.
What to get about design is that good design is a commitment. Design requires time, it requires thinking, it requires experimentation, it requires testing, it requires money and it requires lots of work, it requires inspiration, it requires collaboration.
The people who get design, are people that are connected with their audiences, people that know how to connect people with ideas and services. The people who get design spend their time effectively, they enjoy experiences, products, services and get out of life the best life can offer.
Good design is the only choice for me, I love being apart of making good design happen in all its variations.
Andrew Ashton
Principal and designer, Studio Pip and Co.
Treasurer, AGDA Victoria, Australian Graphic Design Association Member,
Alliance Graphique Internationale Member, Life Member.
Related Links
Studio Pip and Co. — www.peoplethings.com/andblog
Alliance Graphique Internationale (AIG) — www.a-g-i.org
AGDA — www.agda.com.au
2 April 2008