Why Design?
As designers, we search for core needs, then develop a deep understanding of how to meet those needs, so that every thing, service, or experience we design supports – rather than distracts from – our movement through life. I strive for designs that seamlessly integrate into existing flow, without demanding modification of the recipient's patterns. A design shouldn't tell someone what to do. It should support what someone is already doing.
Arna Ionescu
Director, Connected Health, IDEO (USA)
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Arna Ionescu is speaking with José Colucci at the Design Victoria event Future of Design Thinking: A conversation with IDEO on 18 June 2009.
15 June 2009