John Fidler

Why Design?

John Fidler portraitMy answer to the question Why Design? is Denmark. A nation state of just over five million people (less than Victoria) it has few natural assets, and no Nokia, Volvo, IKEA or Ericsson. Yet Denmark has been rated as the world’s best business environment. Many reasons are cited but the one on which most observers agree is the Danish commitment to innovation. The Danes have accepted that design is key to their national prosperity and now it’s imbued through their culture and business life. I wish the same for Victoria (and Australia).

John Fidler

Director and General Manager, Wallis Consulting Group

More

Click here to read Designing Our Future – A Report on Tertiary Education in Victoria - commissioned from Wallis Consulting Group for Design Victoria.

Related Links

Wallis Consulting Group — www.wallisgroup.com.au

12 November 2009


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