Why Design?
Love it or hate it, we live in an age where our media diet is as important to our wellbeing as what we put in our mouths. Design exists to bring ideas, both complex and simple, into this thriving social realm.
Good design simultaneously indulges and redefines our personal taste, whilst challenging the very primitive instinct for identifying an attractive or repulsive form. By doing this, it sparks and awakens our emotions, to create a truly unique response within us, converting a message into an experience.
Jonathan Price
Director, South-Southwest
Related LInks
South-Southwest — www.southsouthwest.com.au
18 September 2008