Why Design?
Origin; 1350 -1400 or 1600’s (depending on which dictionary you source). From Latin designare to mark out, describe, from DE+ signare, from signum a mark.
All human made elements or interventions are designed (or marked) either consciously or unconsciously, so design may as well be embarked upon with one or more of the following in mind:
Poetic, thoughtful, spontaneous, intuitive, challenging, experimental, visceral, beautiful, multilayered, singular, simple, spectacular, understated, evocative, timely, timeless, romantic, artistic, creative, appropriate, sensual, memorable, referential, punchy, minimal, elaborate, balanced, intellectual, fun, sculptural, sublime, surreal, luscious, balletic, sustainable, sensitive, calligraphic, etc…
Kate Cullity
Principal, Taylor Cullity Lethlean
Related Links
Taylor Cullity Lethlean — www.tcl.net.au
agIdeas — www.agideas.net
Kate Cullity spoke at Day 2 of the agIdeas International Design Forum, presented by Design Victoria, on 6 May 2009.
28 April 2009