Why design?
Because someone had to invent the wheel. The rest is just packaging.
Great design can really change things................... and sometimes for the better!
Marketing decides what colour it should be. Advertising tells you girls will find you attractive if you buy one, but great design solves the problem, or thinks laterally for an opportunity that no one else saw!
When it’s good it’s bloody brilliant really!
That's why.
Mark Landini
Creative Director, Landini Associates
Related Links
Landini Associates — www.landiniassociates.com
agIdeas — www.agideas.net
Mark Landini spoke at Day 2 of the agIdeas International Design Forum, presented by Design Victoria, on 6 May 2009.
28 April 2009