Why Design?
‘Why design?’ is a question that, as designers, we are always asking ourselves. I think design is to make people’s lives better and to give people a better living experience. That is what design is about. We have a slogan at our school that I introduced a few years ago: ‘Design Serves the People’ - I borrowed Chairman’s Mao’s idea of serving the people and simply put ‘design’ in front of it. The meaning behind this is improving people’s lives, to make people’s lives better from a different angle, a different perspective.
Min Wang
Design Director, Beijing 2008 Olympic Games
Related Links
Beijing 2008 Olympic Games — en.beijing2008.cn
CAFA — www.cafa.edu.cn
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Click here to read Design Victoria's interview with Min Wang.
Click here to read Design Victoria's review of Min Wang's presentation at the AGIdeas Advantage Business Breakfast 2008.