Why Design?
By taking a values-based approach, business can be the driver off positive change. I am passionate about design, communication, culture, people and the planet and about creating engaging communication design solutions incorporating an ecologically sound values-based approach. We work to support our environment, which in turn supports us, creatively and for our personal and global well-being. With a values-based approach we achieve results through the design process and across the overall campaign, which really adds value to our client’s businesses. Strategically it makes good business sense.
My mission is to contribute to society with meaningful, communication. To uncover the values and emotions that drive people to develop a greater understanding of our world and contribute to the sustaining of our culture, a culture that inspires creative, dynamic and innovative social change. I welcome everyone on this journey.
Design has the ability to create social change beyond the communication outcomes.
Monique McNamara
Creative Director, UP&UP Creative and value based eco-communication agency
Founder of SPRINKLER.CC creative collections Co-director of the Not-For-Profit ‘The Gertrude Association’ producing cultural development and community public art projects.
Related Links
UP&UP Creative — www.upandup.com.au
SPRINKLER.CC creative collections — www.sprinkler.cc
The Gertrude Association — www.thegertrudeassociation.com
10 September 2008