Why Design?
As industrial designers we bring a unique perspective to the world. We can provide a balance between emotional desire and practical needs. We have the ability to understand the market, visualise the future, appreciate the manufacturing process and recognise the ecological impact of our decisions. As a consultant the big advantage is the ability to challenge the paradigm that exists for a product. This puts us in an influential position and we should not be frightened to be a champion for the complete product, always try to innovate and think of a better future.
Paul Charlwood
CEO ‑ Creative Director, Charlwood Design Pty Ltd
Related Links
Charlwood Design — www.charlwood.com.au
More
Read about Charlwood’s involvement in the Design Victoria Business Immersion program:
Click here to read Half A Teaspoon’s more than a drop in the ocean – 321 Water Business Immersion case study.
Click here to read Design tackles diabetes – Nanotechnology Victoria Business Immersion case study.
17 August 2009