Why Design?
Designers need to do design, it’s a creative urge.
We can’t help it.
And people need things designed.
Our skill is we can visualise new things that others can’t. This is cool but also a big responsibility. We can do amazing things but we can also do damage.
We must understand the impact we have on the brand, people or world we design for. Otherwise we can do harm without realising. At our best we can re invent, inspire, touch and improve lives.
So the real question is how to make sure design is the solution, not the problem.
Richard Hoare
Design and Innovation Director, Breville Group
Related Links
Breville — www.brevilleusa.com
agIdeas — www.agideas.net
Richard Hoare spoke at Day 2 of the agIdeas International Design Forum, presented by Design Victoria, on 6 May 2009.
28 April 2009