Why Design?
It's not just the outcome, it's the process. In a rebranding exercise such as the one we conducted, we were required to really analyse what we are about and what message we were trying to convey to our potential clients. This process had a whole range of other benefits, such as unifying our team, streamlining our business plan and focussing our marketing activities. Now we have a consistent clear message and a common understanding of what we are about.
Tim Cleary
Melbourne First Aid
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Melbourne First Aid — www.melbournefirstaid.com
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Click here to read the Melbourne First Aid Business Immersion case study.
31 August 2009