Why design?
Ideas impact, effect, inspire and change people.
Design, like like writing, the arts and architecture is the expression of an idea.
To me, ideas can live without design, but design needs an idea.
And my life needs design.
Tony Prysten
Creative Director /Co‑Founder, igloo
Related Links
igloo — www.igloo.com.au
agIdeas — www.agideas.net
Tony Prysten spoke at Day 2 of the agIdeas International Design Forum, presented by Design Victoria, on 6 May 2009.
28 April 2009