Why Design?
Want a competitive advantage that is protected by the law?
Design is one. Improve the design of your products, protect the result correctly, and nobody can copy without risking litigation.
The end result is your business becomes more valuable ‑ like Apple, Nokia, Mercedes‑Benz, Aston Martin, Motorola, Bang & Olufsen, Herman Miller, Siemens, Nike, Artemide, Dedon, Eva Solo, Miele, Dyson, Oxo, Georg Jensen, Aliph, Segway, Sony, Phillips, Nikon...
Trevor Choy
Principal, Choy Lawyers
Member, Advisory Council on Intellectual Property (ACIP)
Related Links
Choy Lawyers — www.choylawyers.com.au
The Advisory Council on Intellectual Property (ACIP) — www.acip.gov.au
More
Trevor Choy has spoken at numerous Design Victoria events and kindly provided us with the following case studies:
Law and design: Do you use protection? Case Study
Trevor Choy - IP Case Study
20 June 2008