Design Ready

For Victorian businesses


Discover the business advantage of design

Through Design Ready seminars, workshops and Business Immersions, Design Victoria is helping Victorian SMEs seize new opportunities through design.

Research indicates that program participants who become Design Ready have the opportunity to:

  • build a company brand and identity
  • create new, innovative, profitable products and services
  • increase price premiums
  • reduce production costs
  • improve sustainability practices
  • better business performance and generate new markets.

The Victorian Government’s priority industry sectors include:

  • Automotive
  • Aviation
  • Biotechnology
  • Defence
  • Energy
  • Financial Services
  • Food
  • ICT
  • International Education
  • Science
  • Tourism.

Click here to download more information on the Design Ready program.

Click here to register now for Design Ready, seminars and workshops.
Look out for this logo depicting events specifically designed for industry.

Business Immersions

Design Victoria’s Business Immersions initiative provides funding assistance and facilitation support to eligible Victorian SMEs to engage a designer to solve a business challenge and improve performance. To be eligible, your business must be a small to medium enterprise, registered in Victoria.

At least 12 Immersions will be funded each year. Case studies developed from each Business Immersion build awareness of the importance and impact of design.

Click here to read more about the Design Victoria Business Immersions initiative.

Click here to access a wealth of design-related knowledge including industry research, Case Studies, Hot Topics and How to Kits that demonstrates the way design can be used effectively by Victorian small to medium enterprises to increase competitiveness and growth.


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Case Studies

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Mountain Goat Beer
Mountain Goat needed a new brand style which appealed to beer drinkers at all levels of the market.
Half A Teaspoon
Six months on: 321 Water has enjoyed widespread media attention since the completion of Design Victoria’s Business Immersion.
KeepCup
Bluebag brought onboard designers CobaltNiche and Southsouthwest to help create and market the KeepCup.

Events

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Experiential Retailing - Through the eyes of the customer
23 March, 2010
Sunbury, Victoria, Australia
Export Lunchbox: Social Media Marketing
1 April, 2010
Melbourne, Victoria, Australia
V21: Meet the New Generation Digital Business Models
15 April, 2010
Melbourne, Victoria, Australia
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A Victorian Government Initiative - Victoria - The Place To BeIn partnership with RMIT University