Case Studies

Design Victoria’s Business Immersion Case Studies are developed from across targeted design disciplines and industry sectors that exemplify the enabling capabilities of design to improve competitiveness and drive business growth for Victorian small to medium enterprises.

“Orders from existing customers have increased significantly and we have secured around 40 new retail customers, of which several are from New Zealand – a market we have just begun to develop”.

Nathan Wakeford, Managing Director
Somage Fine Foods
Design Victoria’s Business Immersion: Somage Fine Foods and Taylor and Grace

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Click here for more information about Design Victoria’s Business Immersions.


Business Immersions

Instant RockStar
Instant RockStar needed a new look to live up to its reputation as a style leader of hair product brands.  More
Ingeneus
Melbourne based medical technology company, Ingeneus, needed a rebrand and a fresh, refocused website to strengthen their position in the international market.  More
KeepCup
Six months on KeepCup is causing a sensation in the takeaway coffee industry.  More
Half A Teaspoon
Twelve months on: 321 Water is now closing in on its goal of 10,000 pre-orders required for manufacture.  More
Club Boot Caddy
An innovative way to transport golf clubs, Club Boot Caddy needed a strong brand Identity to help sell a great product.  More
O.M.A Shopfitting
Find out how O.M.A reduced its overall environmental impact while producing sustainable, aesthetically pleasing shopfittings.  More
Wilding Wallpaper Design And Production
A blend of fashion, architecture and photography was used to showcase Wilding’s wallpaper.  More
Patron Power
Working with Outerspace Design, Patron Power introduced an innovative new service unit to the marina market.  More
Mountain Goat Beer
Mountain Goat needed a new brand style which appealed to beer drinkers at all levels of the market.  More
Melbourne First Aid
Six months on Melbourne First Aid continues to gain market strength, a benefit of a mutually rewarding design partnership.  More
Simulated Training Systems
A year after participating in the Business Immersion program, Simulated Training Systems report significant results.  More
Ripple Products
Hoyne Design helped Ripple Products to create a new brand identity for its eco-friendly products.  More
Clarinox
When IT specialists Clarinox needed a new website, they brought designers NeoPurple onboard to build the new site.  More
Somage Fine Foods
Design to a Tea 12 months on - One year later, the partnership between designer and client shows success is in the bag.  More
Oscar Furniture
Oscar Furniture is known for its innovative products for people with special needs.  More
hiPP.com.au
Paper and cardboard product manufacturer hiPP.com.au and Arrive Creative create a new toddler product range.  More
Nanotechnology Victoria
Nanotechnology Victoria (NanoVic) has developed breakthrough technology that will enable some medications to be administered via an inhaler rather than injection.  More
Zenith Interiors
Zenith Interiors, a major suppliers of commercial furniture, worked with RMIT's Centre For Design to improve their environmental performance.  More
St Helena's Secondary College
Find out how design is helping schools around the world access a cutting edge science education program developed by St Helena Secondary College, a Victorian government school on the northern fringe of Melbourne.  More

General

Ecowash Mobile
What colour should a green business – a waterless carwash – choose for its logo? Orange, of course.  More
Design+Industry
Industrial design consultancy, Design+Industry, recently signed a A$10 million joint venture with United States design company, Smart Design, to create product designs for the healthcare market.  More
Aconex
With its website translated into eight languages, Australian technology company Aconex is truly a global operation.  More
Preshafruit
With their unique packaging and great, fresh fruit products, Preshafruit demands unique positioning in the consumer’s mind.  More
Clay
A partnership has been the secret ingredient in transforming a family vision into a bold new fine food store.  More
SEEK Learning
If you want to know how important search engine optimisation (SEO) is at online recruitment advertising and training giant SEEK, just ask the managing director.  More
housemouse
In February 2008, housemouse joined forces with web designers Lava Web Creations to develop a new website that would showcase the studio’s talents and expertise and allow them to embrace the latest web technology and design trends.  More
Crumpler
Maverick Australian bag company Crumpler regularly wins best stand at trade shows around the world.  More
Sustainable Living Fabrics
A sustainability strategy turned an ailing fabrics business into an award winning eco-friendly company.  More
Backcare & Seating
What is the true value of your IP, how do you value it and how do you protect it? Kumar Rajaratnam, founder and chief executive of Melbourne-based furniture company Backcare & Seating tells his story.  More
The City of Greater Bendigo
The City of Greater Bendigo engaged Elmwood Design to help capture the needs and direction of the city in a new place-based brand.  More
Golf Buddy
Convinced that he had a winner in terms of concept but harbouring concerns about its visual impact, Marcus Jobsen engaged Melbourne industrial design company UNO Australia to take the Golf Buddy to a new level.  More
Melbourne Writers Festival
A new CEO and a partnership with Elmwood Design have reinvigorated the Melbourne Writers Festival — held annually in August, you might just want to pencil it in!  More
Moxie
The savvy trio at Millie & Moore have successfully used design to fashion feminine hygiene products creating a high quality, premium brand in an inherently unfashionable category.  More
MELBOURNEfc
The Demons put a new face on a proud history to celebrate a landmark anniversary.  More
Bolinda
A small Victorian family business attributes their remarkable market growth to their new brand identity.  More
GKN Australia
Aussie designers onboard Joint Strike Fighter program. GKN Aerospace Engineering Services provides highly engineered products requiring complex manufacturing to most of the world's producers of automotive vehicles, aircraft and aero engines.  More
Australian Urban Systems Cluster
A Victorian design, urban planning and engineering consortium has developed a visionary sustainable urban development plan for China’s Qilin Eco-New Town.  More

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Events

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Adopting the 10 Commandments of Web Marketing
16 September, 2010
Broadmeadows, Victoria, Australia
Export Lunchbox – Incoterms 101
6 October, 2010
Melbourne, Victoria, Australia
Export Masterclass – Show Me the Money!
4 November, 2010
Melbourne, Victoria, Australia
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