design

The Case For Export

The Case for Export makes a seriously good case for exporting design. Although some export markets present risk, others are lucrative and worthy of the trip offshore. Knog, featured in The Case for Export, is a case in point. Established only five years ago, Knog has experienced both ups and downs in exporting products for the urban cyclist but today is well-established with approximately 60% of clients overseas. A collection of case studies featuring Victorian designers and agencies that have taken an export path, The…

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