The Case for Export makes a seriously good case for exporting design. Although some export markets present risk, others are lucrative and worthy of the trip offshore.
Knog, featured in The Case for Export, is a case in point. Established only five years ago, Knog has experienced both ups and downs in exporting products for the urban cyclist but today is well-established with approximately 60% of clients overseas.
A collection of case studies featuring Victorian designers and agencies that have taken an export path, The Case for Export provides insight into some of the skills required to export design, including some of the opportunities available and pitfalls to avoid. With tips for exporting and a comprehensive list of guides, grants and assistance offered by government and business associations, it is a valuable resource to assist emerging and established designers to export with confidence.
The Case for Export was officially launched on Tuesday 23 June, 2009, by the Minister for Innovation, Gavin Jennings, MLC. The Case for Export was developed by Design Victoria in collaboration with Austrade, Australian Institute of Export (AIEX), Australian Graphic Design Association (AGDA), Design Institute of Australia (DIA) and Swinburne University of Technology.